“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
Designed by Apple in California
Designed by Apple in California chronicles 20 years of Apple design through 450 photographs of products and the processes used to make them. From iMac to Apple Pencil, this hardcover volume is dedicated to the memory of Steve Jobs. Available in two sizes.